Spire America Holdings
We Care
Supporting local organizations and making a difference. A charitable program created and led by the employees of Spire America Holdings — including our sister teams at Top O’ Michigan Insurance and Spire Insurance Solutions.
Two agencies. One mission.
Driven by our passion for giving back, We Care supports local organizations through fundraising events and donations. Every contribution is made possible through the generosity of our employees, with all donations company-matched to maximize the impact.
As a family-run business, we believe in building stronger communities — and We Care is our way of making a difference where it matters most.
Past Donations
April 2026
Hillman Area Little League
A Hillman area nonprofit that sponsors children who's parents can't afford to have their children play baseball or any other sport. They plan on expanding their fields to accomodate their 17 teams and continue to encourage kids to play outside.
HillmanLittleLeague.org →April 2025
Traverse Bay Child Advocacy Center
A safe, welcoming space for children and families affected by abuse — with compassionate, trauma-informed care provided free of charge.
traversebaycac.org →June 2025
Michael's Place
A Traverse City nonprofit dedicated to helping individuals navigate grief. Nominated by our employees and funded as the recipient of this season’s insurance runs with the Pit Spitters.
Visit Michael’s Place →August 2025
Northmen Den Youth Services
Youth services and after-school programming for kids in our community — mentorship, safe spaces, and resources that help young people thrive. Q2 2025 donation.
northmendens.org →October 2025
NEMSCA
Northeast Michigan Community Service Agency — Head Start education, senior services, food access, and emergency resources for families across our region. Q3 2025 donation.
nemcsa.org →April 2024
September 2025
Second Chance Animal Shelter
Rescue, rehabilitation, and adoption services connecting abandoned and neglected animals with loving homes.
secondchanceanimalshelter.org →June 2024
Project Feed the Kids
Distributes 3,000+ meals every week to children in need throughout Traverse City — combating food insecurity with nourishment and hope.
projectfeedthekidstc.org →September 2024
Besser Museum
A cornerstone of cultural and educational enrichment for Northeast Michigan, preserving local heritage through immersive exhibits and hands-on programs.
bessermuseum.org →September 2023
Palomino Hope
Transforms the lives of underprivileged children through free equine therapy — riding programs, meals, and equipment all provided at no cost.
palominohope.org →Empowering change together
We Care is driven by the employees of Spire America Holdings — Spire Insurance Solutions and Top O’ Michigan Insurance Solutions. Our mission is clear: to fundraise and provide vital support to local do-gooders, empowering society through meaningful contributions and collective action.
How we give back
Company-matched donations
Every Friday, our employees dress casually in exchange for a donation to support local charities.
Quarterly donations
Each quarter, employees nominate and vote on which organization will receive our quarterly donation.
Fundraising events
We host and participate in events throughout the year, with all proceeds benefiting local causes.
Volunteer time
Every employee receives one paid day off per year to volunteer at a nonprofit of their choice.
Know a cause we should consider?
Our team votes on new nonprofit partners every quarter. If you have a local organization you’d like to nominate, we’d love to hear about it.
Nominate a Cause